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Turning Green into Greener

Turning Green into Greener

By: Wendell Brown, Inventor, Entrepreneur, Philanthropist and Michael Gorton, Chief Executive Officer / Chairman, Principal Solar

This paper - which the authors nicknamed "Solar 101" - teaches the fundamentals of Solar energy. It is packed with current information and virtually everything you need to know about industry basics -- simplifying the complex science of solar energy and providing an understanding of grid parity.

Discover how energy efficiency investments can provide up to one-half of the needed greenhouses gas emissions reductions most scientists say are needed between now and the year 2050. Such a gain in energy efficiency would mean reduced greenhouse gas emissions and lower energy bills for consumers and businesses alike. Readers will learn how power is produced with mainstream technologies and how Solar is different from mainstream generation.


Wendell Brown
Wendell Brown

Inventor, Entrepreneur, Philanthropist

Wendell Brown’s name is known among classic video game fans for his work in the early 1980s (1982-1985) writing and designing several best-selling games for Imagic including Star Wars for ColecoVision, and Beauty & the Beast1, Nova Blast 2, and Moonsweeper titles for Mattel’s Intellivision.

He invented and designed ADAP, the world’s first direct-to-hard-disk audio-recording system. In the late 1980s and early 1990s, ADAP was used to create and edit the soundtracks of Hollywood movies and TV shows, including the TV pilot of Beverly Hills, 90210, and by recording artists including Peter Gabriel, Fleetwood Mac and The Pointer Sisters. With his ADAP expertise, Brown was called upon by Disney and Toshiba as a consultant for various sound projects. He later worked as a telecommunications cryptography expert with National Semiconductor to help build hardware implementations of DS3 algorithms.

As co-founder and chairman of LiveOps Inc., Brown was the key inventor of the “work-at-home call center agent” industry. In 2001, Brown co-founded CallCast, which later became LiveOps, and served as its chairman and chief technology officer. The company is one of the largest outsourced work-at-home call centers in the world with more than 20,000 work-at-home agents employed. Brown created a VoIP system enabling desktop and laptop PC users to send and receive phone calls over the Internet, called Teleo, a company which he co-founded and chaired. Teleo was acquired by Microsoft in 2005.

Brown also created the eVoice voicemail platform, the first large-scale, Internet-enabled voicemail system. Brown pioneered techniques such as voicemail-to-email, visual voicemail, enhanced caller ID7, innovations later deployed by Google Voice and Apple. eVoice supplied voicemail solutions to AT&T, MCI, AOL, as well as to many regional companies. eVoice was acquired by AOL Time-Warner in 2001. The eVoice platform became part of the AOL voice services group.

As a Silicon Valley angel investor he has helped get funding for several startup companies, including ADISN, WebDiet, and IronPort. IronPort was acquired by Cisco Systems in 2007 for $830 million. Brown is a licensed private pilot and is interested in the development of new airplane, rocket, and electric vehicle designs. An active inventor, Wendell Brown has more than 40 U.S. and international patent applications issued or pending in the fields of telecommunications, electric car technology, and online music distribution. Brown’s philanthropic endeavors include the endowment of a named scholarship at Soka University of America (Aliso Viejo, California), support for Embry-Riddle Aeronautical University’s Aviation Safety Lab & Library, and private sponsorship of underprivileged students in South America.

Michael Gorton
Michael Gorton

Chief Executive Officer / Chairman, Principal Solar

A quintessential entrepreneur, mentor, and company builder, Michael Gorton has proven to be a strategic visionary, impacting the telecommunications, music, and healthcare industries. As founding CEO of Teladoc, the nation's leading telehealth company, Michael pioneered a health care model in which members had access to telephonic physicians who could review medical records, treat, and prescribe medication that today supports the new paradigm in health care reform. As a founder and leader of Principal Solar, Michael applies his business expertise, scientific education, and training to the renewable energy sector – a strong voice and proponent of solar power.

Prior to this, Michael served as a partner of the Texas Acceleration Group (TAG), an entity formed to assist startup companies. Michael and other TAG partners founded Palo Duro Records to promote unknown country artist Shelley Laine. Within three years, Laine became the number one ranked independent artist in country music, was nominated for Best Female Artist in 2002, and put six songs on the charts.

In 1993, Michael founded Internet Global, a company that delivered the first DSL network and one of the first VOIP networks at a time when few people predicted the profound impact the Internet would have on communication and society. Prior to this, Michael worked as a project engineer at Dallas Power & Light dealing with power plants, distribution, transformer management, and integration of renewable energy into the grid.

Fueled by his passion for education, Michael has taught college courses in math, astronomy, and physics and published two novels and dozens of articles on topics ranging from physics to healthcare.

Michael earned his B.S. in Engineering from Texas Tech, his M.S. in Physics from the University of Texas at Dallas, and his Juris Doctorate from Texas Wesleyan University.