Definitive Solar Institute

A community for solar development professionals.

Anatomy of a Successful Solar Asset Deal: One Year Later

Thursday, June 19, 2014 10:00am - 11:00am EDT  
Host: Definitive Solar Institute
By: Michael Martin, EVP, Business Development, Principal Solar; Ken Allen, COO, Principal Solar; Tim Hayes, COO, VIS SOLIS; and Barry Brown, Partner, Brown Construction

Solar power project M&A (Mergers & Acquisitions) have hit records recently.  Now, you can look behind the scenes of one successful solar asset acquisition.

Last year, Principal Solar, Inc. acquired the Powerhouse One solar project in Fayetteville, TN from Vis Solis. This webinar will analyze the acquisition starting from initial contact to post-transfer operations.  We will answer questions like:

  • Why did Principal Solar want to buy?
  • Why did Vis Solis want to sell?
  • How did they find each other?
  • How was the deal structured?
  • How long did it take?
  • And most importantly: What's happened since then?

Join this live webinar to hear key stakeholders from Principal Solar and Vis Solis discuss the ups and downs of this acquisition; then ask them questions about your business deals.


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Michael Martin
Michael Martin

EVP, Business Development, Principal Solar

R. Michael Martin, a long-time and passionate supporter of renewable energy and sustainability practices, leads PSI’s overall business growth strategy and execution including project acquisitions and partnerships. Michael has over 20 years experience in the information technology industry in diverse business development roles. During his successful career in technology, Michael consistently provided high-value solutions to large enterprises for strategic aspects of their operations. A key to Michael's success has been creative problem-solving with senior management of large corporate customers.
Michael most recently led the sales efforts of Aquire's strategic workforce planning solutions. Previously, he led i2 Technologies' largest strategic partnerships, such as the global IBM alliance, which spearheaded the company's dramatic growth. Additionally, Michael worked in the systems integration and consulting field primarily with SHL Systemhouse (now a part of HP/EDS) and as a sales leader at Unisys Corporation.
Michael earned his B.B.A. in International Business from The University of Texas at Austin, which included a year of study at the Université de Paris. When he's not passionately promoting solar, Michael is busy with his family, cycling, traveling, fund raising and a variety of social business and community projects.

Ken Allen
Ken Allen

COO, Principal Solar

Kenneth G. Allen brings a wealth of knowledge to Principal Solar from his experience as team leader in Administration and Engineering at Texas Utilities, at Texas Independent Energy and from Principal Solar Inc. Kenneth spent 30 years as a manager at TXU Energy, one of the nation's largest electricity generation companies. During that term, Kenneth oversaw construction of several gigawatts of generation. After leaving TXU, Kenneth joined Texas Independent Energy, an entrepreneurial startup, where he spent nine years managing gas-fired facilities and selling electricity to the Electric Reliability Council of Texas. Following this experience Kenneth joined Principal Solar Inc. as the Chief Operating Officer. He developed a conceptual design for a 1 gigawatt PV Solar Power Plant and later performed the research and development to acquire data and assisted with implementing a PV Module Rating System for the solar industry.

Kenneth draws on his experience chairing Safety Committee upgrades and ensuring compliance with government and state regulatory agencies; developing a safety handbook; and implementing protection measures to meet regulatory requirements. Additionally, Kenneth is an experienced director of accounting and administrative review teams to streamline procedures, accounting, policies and procedures, and methods of purchasing and distributing materials. Kenneth earned his B.S. in Electrical Engineering from New Mexico State University

Tim Hayes
Tim Hayes


Tim Hayes leads design and construction of investor-owned solar photovoltaic power plants. Mr. Hayes developed his first commercial photovoltaic system in 2000 and has provided senior management for public and private development and construction organizations for more than twenty years.

In addition to solar, his experience includes development of coastal wind farms, sustainable technology parks, green buildings, and facilities for PV manufacturing. Mr. Hayes has awards from the US Conference of Mayors, National Association of Counties, The Conservation Fund, US Secretary of Housing and Urban Development, and US EPA.

He is a graduate of the University of Colorado, a member of the American Institute of Certified Planners and a licensed General Contractor. 

Barry Brown
Barry Brown

Partner, Brown Construction

Barry Brown was the originator in obtaining successful contracts with TVA and is the land owner of Lincoln Farms I – IV, where the 3 MW Powerhouse One solar project is located.

Barry began his career as a telecommunication technical manager, lasting over 25 years.  He resumed his current business from his father in 1997, growing the company into several areas of general contracting, including pv solar installation.  Some of the larger projects include the installation and completion of a 10MW system for VW of Chattanooga, TN;  4-ea 750kW farms in Lincoln Co., TN and 8-ea 200kW farms in Fayetteville, TN. He provides the Operations and Maintenance on all the Lincoln County and Fayetteville systems.

Barry owns and operates an equine facility; breeding and selling registered Quarter horses and warm blood completion horses, hosting monthly Dressage and Hunter/Jumper shows and Cross Country events throughout the year.

Barry is an avid car collector, primarily muscle cars.  He owns a vast collection of different models, keeping a vigilant eye out to add his collection. He enjoys collecting classic cars and spending time with his family: wife Phyllis; 5 children.