Definitive Solar Institute

A community for solar development professionals.

How to Value Solar Energy Assets

Wednesday, May 25, 2011 11:00am - 11:30am EDT  
Host: Definitive Solar Institute
By: Ken Kramer, Managing Director and co-Founder, Rushton Atlantic, LLC


Click here to download the webinar Powerpoint slides, with Questions and Answers.


This webinar will discuss the valuation of solar generation assets, including both an overview of relevant valuation theory as well as the specific applications of valuation techniques to this asset class.  We will review the use of the cost, market, and income approaches as specifically applied to today's solar energy assets.

Valuations frequently are driven by financial structuring considerations, tax and accounting issues, and economic considerations; these topics will be addressed in detail.  There will be time for a live discussion where participants can ask questions of the presenter via text chat.


This webinar is part of the DOO Solar series, for Developers / Owners / Operators of solar power assets.


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Ken Kramer
Ken Kramer

Managing Director and co-Founder, Rushton Atlantic, LLC

Mr. Kramer is currently a Managing Director of Rushton Atlantic, LLC, based at the firm’s New York office.  He is responsible for marketing and business development, and is the firm’s Chief Financial Officer.  He has more than over 30 years experience in valuation and corporate finance.  He has built businesses in valuation and banking, and specializes in consulting with clients on the application of valuation techniques in support of their requirements related to financing, investment, insurance, taxation, and financial reporting.  His experience in valuation and financing covers a broad range of industries including manufacturing, transportation, telecommunications, power & energy, and infrastructure.


Mr. Kramer was Managing Director at American Appraisal Associates, Inc. from 1998 to 2007 as co-founder and co-head of its Structured Finance Group, the leading valuation practice serving the crossborder leasing industry, through 2004, and subsequently led the firm’s marketing effort for fairness and solvency opinions, as well as marketing business and asset valuations, bankruptcy, and reorganization-related valuation services.

From 1995 to 1998, Mr. Kramer was a Vice President, Capital Markets, at Marshall & Stevens, where he managed the marketing of valuations for international leasing transactions, and led the rebuilding of market share after the departure of the previous departmental staff to a competitor.

Before entering the valuation industry, Mr. Kramer launched and managed leasing businesses, as both principal investor and financial advisor, at Credit Lyonnais and The Long-Term Credit Bank of Japan, Ltd.  At both institutions he established business units, hired and trained staff, and developed internal infrastructure including establishing legal, regulatory, and accounting frameworks.

Mr. Kramer also held positions in corporate finance in Capstar Partners, Bank of America, and Trans World Airlines, and served as a mechanical design engineer at Gibbs & Cox.


Cornell University, BS- Mechanical Engineering
Columbia University, MBA - Finance & Organizational Management


Association for Corporate Growth – Board Member, New York Chapter


Mr. Kramer has made numerous speeches the United States and Europe on the role of valuation in acquisition due diligence, and in structured finance, and has written articles for a variety of financial industry publications.


  • Rushton Atlantic, LLC

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