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Whitepapers » Technology » Emerging Technology

  • The Road To Change: Electric Vehicles Power the Future for Everyone By: Mark Victor Hansen, Founder and Co-creator, Chicken Soup for the Soul and Michael Gorton, Chief Executive Officer / Chairman, Principal Solar

    The EV industry is on the precipice of a significant growth spurt. New battery technologies coupled with innovations in the electric motor will drive this growth from inside the EV sector. Pressure from environmental groups, along with pricing, supply and demand of petroleum, will drive that growth from the traditional vehicle sector. The EV will prevail because it is already more efficient, cleaner and more durable than traditional transportation. Most importantly, within the next five years, the EV will likely reach a point where it is cheaper than the internal combustion engine. EVs operate for one-quarter the cost of gasoline cars, especi... More »

    The Road To Change: Electric Vehicles Po...
  • Next Generation Vehicles: Addressing Air Quality, Fuel and Efficiency By: Margaret Keliher, Board of Directors, Principal Solar and Michael Gorton, Chief Executive Officer / Chairman, Principal Solar

    One hundred years ago, the automobile began showing up on the streets of our country. Many experts at the time opined that it was nothing more than a novelty. The horse, after all, had been the primary transportation source for thousands of years. Now, the car is mainstream and everything else is novelty - not to be taken seriously. The problem is that the internal combustion engine has not changed significantly since its introduction. It has been a great resource, yet it also has its weaknesses. The number one man-made contributor to dirty air is the automobile. Couple that with rising gas prices and national security issues associated with... More »

    Next Generation Vehicles: Addressing Air...