Investing in the Power of the Sun - The Capitalist Case for Solar Energy By: Michael Gorton, Chief Executive Officer / Chairman, Principal Solar and Dan Bedell, Executive Vice President - Marketing & Corporate Development, Principal Solar

This paper examines the recent past and potential future of photovoltaic (PV) solar in terms of how it has compared with traditional generation and how, even without government subsidies, solar utility scale projects will reach a price per KWh that will be at - or less than - traditional generation, possibly as soon as 2014. Now is the time for traditional conservative thinking to re-examine the facts about solar energy and explore its potential for not only delivering more efficient and less costly power, but also for creating jobs and opportunities that jump-start economic growth. This jump-start would be possible because electricity drives... More »